Keyword research is vital for boosting SEO for different types of websites, especially for local businesses in Nepal This guide is for beginner who want to do keyword research which explains the basics, tools, and steps to find the best keywords for your business. Let’s get started.
Understanding Keyword Research
Seo professional define keyword research as finding and analyzing search terms that people use in search engines. These terms reveal what your audience is looking for and help you create relevant content.
Why is keyword research important for Nepali businesses?
Drives Targeted Traffic: Attracts the right audience.
Boosts Local Rankings: Improves visibility on local search results.
Enhances User Experience: Offers content that meets user search intent.
Guides Content Strategy: Helps you plan valuable content.
How to do effective keyword research for Nepali Businesses?
Step 1 - Brainstorm topics
List general topics related to your business. For example:
Trekking in Nepal
Travel gear for Himalayan treks
Budget travel tips
Step 2 - Keyword research tools
Use these tools to find keywords:
Google Keyword Planner: Discover search volume and competition.
Ahrefs: Check keyword difficulty and traffic potential with its free keyword research feature.
SEMrush: Analyze trends and competitors.
Ubersuggest: Find long-tail keywords and ideas.
Step 3 - Analyze search intent
Know why users search specific terms. Intent types include:
Informational: Seeking knowledge (e.g., “How to start a business in Nepal”).
Navigational: Looking for specific sites (e.g., “Nepal tourism board”).
Commercial: want to make final decision on which solution is right for them.
Transactional: Ready to buy (e.g., “Buy trekking gear in Kathmandu”).
Step 4 - Identify long-tail keywords
Long-tail keywords are specific phrases like “best trekking routes in Nepal for beginners.” They often have less competition and better conversion rates.
Step 5 - Assess keyword metrics
Evaluate keywords based on:
Search Volume: Monthly search frequency.
Keyword Difficulty: Ease of ranking for the keyword.
Cost Per Click: Ad cost for clicks.
Key questions to guide your keyword research
What are our target audiences searching for?
Identify the problems, questions, or needs your audience has. Use forums, surveys, and tools to discover what matters most.
How often they search?
Check the search volume for your chosen keywords. Consistent searches show long-term relevance.
What is the total search volume per month?
Understand the overall demand for specific terms. Focus on high-volume yet relevant keywords.
Is it a right keyword to go after?
Consider whether the keyword aligns with your business goals and audience intent.
Is it profitable?
Consider whether the keyword aligns with your business goals and audience intent.
How difficult is it to rank for?
Check keyword difficulty. Target terms with lower competition for quicker results
What content can we create for that keyword?
Brainstorm blog posts, videos, or infographics that meet the keyword’s intent.
Tips for keyword research
Analyze Competitors
Check keywords competitors rank for using tools like SEMrush. Find opportunities they miss.
Use local keywords
Include location-specific terms like “SEO expert in Kathmandu” or “organic farms in Pokhara.”
Avoid keyword stuffing
Use keywords naturally. Overloading content can hurt rankings.
Update regularly with regular keyword research
Search trends change. Refresh keywords to stay competitive.
Examples of keyword research for Nepali Businesses
E-commerce (Trekking Gear)
Main Keyword: “Trekking gear”
Long-Tail: “Best trekking gear for Annapurna Circuit”
Related: “Affordable trekking gear Nepal,” “waterproof backpacks Kathmandu.”
Hospitality (Hotels in Pokhara)
Main Keyword: “Hotels in Pokhara”
Long-Tail: “Affordable lake-view hotels in Pokhara”
Related: “Family-friendly hotels,” “luxury stays near Phewa Lake.”
Keyword research is essential for Nepali businesses aiming for online success. Use search intent, tools, and targeted terms to improve visibility and attract the right audience. Start today and see the difference.
Want better results? Contact me(an SEO specialist in Nepal) for expert SEO services tailored for Nepali businesses!
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